Introduction
Imagine a world where you can bring your ideas to life with impressive clarity and speed, where the only barrier between your imagination and the final masterpiece is how you communicate. Welcome to the world of Prompt Engineering, the art of conversing with artificial intelligence and shaping its creativity to generate extraordinary results!
Before we dive into the tips and tools, let's understand the core of this creative revolution. Imagine AI as an incredibly talented artisan, ready to sculpt, paint, or write exactly what you want. But, like any artisan, AI needs clear and detailed instructions to transform your vision into reality. That's where Prompt Engineering comes in.
In essence, Prompt Engineering is the art of crafting precise and effective instructions for artificial intelligence, guiding it to create captivating texts, exceptional images, flawless code, and much more.
The Advantages of Mastering the Art of Prompt
Prompt Engineering is like learning the language of AI, allowing you to communicate clearly and effectively, leading the machine to create results that perfectly align with your vision.
And to help you master this art, we've separated some valuable tips!
We really like the PACIF method!
It consists of 5 fronts that must be followed for a prompt to be well written
Role
Define the role you want AI to play. Here it is interesting to use verbs in the imperative, such as imagine, act, customize, to contextualize the action
Action
Then direct the desired action you expect from the AI, being clear about the output. For example, create a table, a list, analyze data
Context
Important to give the necessary context and provide relevant information and data. That is, the basis, context or data for the AI to consider when bringing its answers
Intention
Clearly explain what I expect to get from the answer it gives me, that is, direct the AI response so that it meets what I put as a desire in the action, such as strategy recommendations, list of ideas
Format
Specify if I expect a text, a table, a presentation, etc
Next, we will dive into practical tips for creating unbeatable prompts for texts and images, learn about the LLMs (Large Language Models) that are revolutionizing the market, and discover how Tess AI can be your ally in this creative journey.
Mastering the Art of Prompt for Text AIs
Communication is the key to unlocking the full potential of AI. Instead of simply typing a vague command, Prompt Engineering invites us to build a solid bridge between our intention and the creative capacity of AI. It's like learning to speak the machine's language, using the words, phrases, and structures it understands and translates into tangible results.
Next, we will dive into practical tips for creating unbeatable prompts for texts and images, learn about the LLMs (Large Language Models) that are revolutionizing the market, and discover how Tess AI can be your ally in this creative journey.
1. Clarity and Specificity
Avoid ambiguities and generic terms. Be as specific as possible about what you want the AI to do. Detail the subject, format, objective, and target audience.
Example: Instead of asking ""Write an ad for my new software"", be specific: ""Create a concise and impactful ad for our project management software, highlighting its main benefits: increased productivity, better team collaboration, and intuitive interface. Target the text to marketing managers and CEOs of startups.""
2. Detailed Context and Defined Format
Provide as much relevant information as possible for the AI to understand the context of your request. Specify the desired format (article, social media post, email, etc.) and include details such as tone of voice, writing style, and target audience.
Example: Instead of ""Create a job description for a developer"", which can be risky without the proper context, say: ""Generate an attractive job description for a Full Stack Developer (React.js and Node.js), focusing on experience in developing responsive web applications, communication skills, and teamwork. Mention the company's benefits, such as a learning culture and flexible hours.""
3. Concrete Examples and Tone of Voice
Show the AI what you expect as a result by providing examples of the desired style, tone of voice, and format. This helps the AI better understand your expectations.
Example: Instead of just asking ""Write an email to a customer"", provide an example: ""Using a professional and friendly tone, write an email to a customer who abandoned their shopping cart on our online store. The email should be no more than 200 words and sound as if it were written by a real person on the sales team, demonstrating genuine concern for the customer. Include a reminder of the products in the cart, offer free shipping to encourage the purchase, and reinforce the quality of our products and the security of our platform.""
4. Defined Persona and Clear Objective
If you want text with a specific style, define the persona that the AI should assume during writing (e.g., a travel blogger, a marketing expert, a salesperson, etc.). Make clear the objective of the text (to inform, persuade, entertain, etc.).
Example: Instead of ""Write a blog post about travel"", be more specific: ""Adopt the persona of an adventurous travel blogger. Create an inspiring and informative blog post about the 10 best backpacking destinations in South America, with tips for budget accommodation, off-the-beaten-path itineraries, and authentic experiences. The objective of the post is to increase engagement on social media, so include a call to action inviting readers to share their own travel experiences.""
With that in mind, Tess still allows you to create your own AI templates and adapt the prompt in each of them.
In summary, about creating AI for texts
Be Specific and Detailed: Imagine you are commissioning a portrait from a renowned painter. You wouldn't just say ""paint a person"", would you? Similarly, when generating texts with AI, provide as much detail as possible. Specify the writing style (formal, informal, technical, poetic), the tone of voice (informative, fun, inspiring), the target audience (children, experts, general public), and the objective of the text (to inform, persuade, entertain).
Context is King: AI has no prior knowledge about your projects or ideas. Contextualize the topic, providing relevant information, specific examples, and even analogies that help AI understand the core of your message.
Keywords: The secret to success - keywords are like compasses that guide AI in the right direction. Use keywords relevant to the topic, synonyms, and specific terms that capture the essence of what you want to communicate.
Example
For example, let's assume you want to prepare a test for some of your new employees based on a specific topic. How would this prompt look based on the PACIF method?
Example of an initial prompt in this method
I am preparing a test for new employees who will join the company and would like help. Imagine you are an expert in creating assessments for a technology-focused company, specifically Artificial Intelligence [Role]. I need you to bring me ideas for questions for a test in which I will have a number of topics to be defined by the user, in addition to X questions for each topic [Action]. Regarding the questions, you must be creative, that is, you should not only follow one line of questions, you must be able to challenge those who will answer to think about the possibilities in each topic. The data on which you will base yourself is all in the content of the text, but remember to remain creative based on this content [Context]. My intention is to highlight each point of the content of the audio for those who will take the test and allow the person who gets the questions right to be able to describe and teach the content to another person who does not know the subject [Intention]. Provide me with the test divided into topics and their respective questions. [Format]
Number of topics = Variable 1
Number of questions per topic = Variable 2
Content of the text = Variable 3
Finally, review and adjust. The first version generated by AI is just the starting point. Experiment with different prompts and LLM models with Tess AI, do A/B testing with subtle variations, and adjust the text until it faithfully reflects your original vision!
Mastering the Art of Prompt for Image AIs: How to Create Impactful Images for Your Business with Tess AI
Tess AI offers the AI Playground for Images and community templates for you to explore your visual creativity. Just like with text prompts, there are also best practices for using images!
Use the tips below to generate incredible images:
1. Richly Detailed Descriptions and Defined Style
As with text prompts, the more details you provide, the better the result. Describe the image you have in mind as completely as possible, including visual elements, artistic style, colors, textures, lighting, composition, and the feelings the image should convey.
Example: Instead of asking ""An image for a post that represents the success of a client"", be specific: ""Create an image for a social media post about the success of a client of our financial consulting firm. The image should show a positive growth chart on a tablet, an elegant clock that conveys the feeling of time well spent, a cup of coffee, and a notebook with investment notes. The visual style should be clean, modern, and professional, with colors such as dark blue, gold, and white, conveying confidence and prosperity.""
2. Visual References and Color Palette
If you have specific visual references in mind (such as photos, illustrations, styles of famous artists), provide them as examples for the AI. Define the desired color palette to guide the AI in creating the atmosphere and visual style of the image.
Example: ""I need an illustration for the header of our e-commerce site for eco-friendly products. The illustration should show happy people using our products in a green and sunny park. The style should be similar to that of illustrator Lisa Congdon, with vibrant colors, striking strokes, and a playful touch. The color palette should include shades of green, blue, yellow, and orange, conveying a sense of joy, well-being, and connection with nature.""
3. Detailed Composition and Key Elements
Describe the composition of the image, how the elements should be organized, the focal point of the image, and the message the image should convey.
Example: "Generate an image for the cover of a case study on how our technology company helped a client increase their online sales. The image should be clean, modern, and professional, with the focus on an upward-trending bar graph representing sales growth. Below the graph, position minimalist icons that represent the services we offer, such as digital marketing, SEO, online ads, and data analysis. Use shades of blue, gray, and white to convey professionalism and confidence.""
Tips for Extraordinary Results with Tess AI
Try different approaches: Adjust the parameters, experiment with styles, formats, and levels of detail to discover what works best for each need. Tess allows the use of dozens of different image models, such as:
DALL-E, Leader in generating images from text, DALL-E 3 is capable of creating original and realistic images from complex and abstract descriptions;
Stable Diffusion (Stability AI): An open-source model that has gained immense popularity for its ability to generate high-quality images;
Midjourney: Known for its unique and surreal artistic style, Midjourney is an excellent choice for artists, designers, and anyone looking to explore the limits of visual creativity.
In addition to Leonardo AI and excellent proprietary models for personal use, in which it is possible to use other images as a reference. Imagine the situation in which you have an image inspiration and do not want exactly it, but something similar with slight differences.
By using inspiration models in the image and prompts that guarantee your changes, you can quickly make adjustments!
Take advantage of the platform's resources: Explore the features of Tess AI, such as prompt history, collaborative editing, and community templates, to optimize your workflow!