The question in today's content should impact you right away:
How can you ensure that your company's identity is consistently conveyed in every interaction, especially with today's high demand?
This question typically comes from the CEO to the CMO of companies, as well as other teams like sales and CS who rely on the company's good image to carry out their services.
Volume or quality?
Why not both?
By asking this question, we created some of our features at Tess. Not for volume, but to go beyond mere content creation. You can create your own AIs that, above all, reinforce your brand image in every detail.
Thinking from the Employee Level
By following our content, you already know that both you and your colleagues can create flawless reports, impactful presentations, and personalized emails with just a few clicks. Through templates, you define exactly what the AI will do for you. However, the question raised today is:
How to maintain your brand’s tone of voice, visual style, and key elements, ensuring that every piece of content created is a true reflection of your identity?
The first step is to clearly define what your template aims to achieve. What is the purpose of that template? To generate a financial report for a client in your tone? To create an engaging post for your social media? Determine what you expect, and then guide the AI at each step of the process, like a conductor leading their orchestra.
The second step is to detail the variables precisely. Remember: the more precise your inputs, the more aligned the results will be with your expectations. To ensure that each piece of content is unique and relevant, use variables and fields that allow the AI to automatically personalize the communication.
We suggest including the client's name, the date of their last purchase, or any other relevant and personalized data that can make your communication exactly the way you want, such as even integrating a database you have to understand each of these pieces of information in a straightforward, macro way. One example we like to bring up is analyzing NPS surveys, in which this template allows for an understanding of the NPS survey conducted and an overview of customer perceptions.
But we are still only considering the external perspective, right? We need to move on to the most important part:
Clarify and Define the Soul of Your Brand
Thus, the next step is to define the language and style that best represent it. Whether formal, informal, technical, or irreverent, the AI needs to understand your identity.
As we are sure that your brand's pillars are firmly established, it is time to refine them like a craftsman.
For this, we have 4 tips:
Context is king Present the context of your company, target audience, and objectives to the AI. Provide as much relevant information as possible so it understands your vision and your company.
Note that you can also insert your Brand Guide into each template, ensuring that your business rules are broadly followed!
Concrete examples inspire Provide examples of content you consider ideal, illustrating the results you seek. The AI will learn from your examples and use them as references when creating.
If you have references for images, texts, or completed articles, be sure to provide this context to Tess! It will greatly contribute to the success of your template.
A/B Testing Finally, create different versions of the same template with small changes and analyze which one generates the best results.
Testing is one of the best practices to keep your communication guide clear and ensure which one your audience will respond to better!
Conclusion
Optimization is a continuous journey. Closely monitor the results of your templates, gather feedback from your team, and adapt your strategies to align with the new functionalities of Tess AI. Artificial intelligence is constantly evolving, and so are you. Combine your expertise with the power of Tess AI and get ready to build a cohesive, memorable brand capable of delivering extraordinary results!