Tone of Voice + Knowledge Base: How Using These Elements Can Benefit Your Entire Company

Building a strong and consistent brand identity is fundamental to a company's success. It's common to have the fear of generating communications and content with AI, precisely due to the concern of losing the identity that has been built by the brand over time.

However, it is possible to unite the two aspects: the practicality of AI with the quality of the brand identity, ensuring that Tess not only generates content but does so in a way that reflects the company's communication in every text, message, or piece of content.

But how can this be achieved?

Defining Your Brand's Personality

What we call "Tone of Voice" is precisely the resource that allows you to train AI so that it understands the language, style, and personality of your brand. It's like teaching Tess to speak your company's language.

The first step is to identify the desired tone for your brand, at least for the moment to be addressed. Formal, informal, technical, fun, serious? We even have templates in our platform that will do this for you, as depending on the moment, you can vary your communication!

This definition will be the foundation for training the AI. After that, we recommend sharing with Tess texts that exemplify the tone you defined. Use social media posts, marketing emails, advertising campaign texts... Tess will learn from your examples and, from there, generate texts that fit perfectly within your brand identity. The training is done using the "Knowledge Base" resource, which we will address next.

Knowledge Base: Training AI with Context

Tess AI's Knowledge Base allows you to feed the AIs with relevant information for what you want to create. The possibilities range from audio files to websites, PDFs, and spreadsheets.

A very interesting use case, which has become more common, is training an AI with information about your company, its products, services, values, and internal procedures. This knowledge base serves as a guide for the AI, allowing it to generate more accurate, relevant, and contextual content.

If you need to utilize larger documents, we also have the RAG function today, which allows you to attach substantial documents that your company may need. For example, your brand guide that could be a 100-page document? Just apply it!

In this way, Tess will analyze the information and learn about your company, processes, and values. With this base, you and your team will have not only an assistant for content creation but also a source of information about the company for any doubts or needs.

And how does this work in practice?

To better illustrate, we will present a case that we applied internally here at Pareto. As a startup, with constant evolutions in our platform, internal flows, and processes, our team had the idea to create an assistant for "Paretlers", through which employees can search for information, validate doubts, and even understand our corporate structure.

In this specific case, the template is a chat, and users can converse with the AI, refine commands, and ask a series of questions. Besides the practicality offered to company members, who can use the template quickly, the owners of the Workspace can add (or remove) content from the Knowledge Base whenever necessary, making the model increasingly up-to-date.

Thus, the model updates regularly, and employees' time becomes more productive.

With the resources of Tone of Voice and the Knowledge Base, you increase your team's efficiency and free up time for strategic tasks.

Count on us and check out Tess AI's updates in real time!